Marketing BSBA
Start your career with an online Marketing degree from USM!
Program-at-a-Glance (Undergraduate)
Credit Hours:
Total Hours: 120
Major Area of Study: 24
Additional Requirements: 58-61
Cost per Credit Hour:
$389.59
Learn more about this program:
With the online Marketing degree from The University of Southern Mississippi you can play a powerful role in delivering your business’s message around the world! If you are looking to make an impact in areas like sales, supply chain management, or social media marketing, this could be the program for you. Our faculty members are recognized experts in applied learning, and students will build relevant knowledge and skills that will be invaluable in a variety of marketing careers.
The online Marketing degree features a hands-on learning experience and the opportunity to work on client-based projects as part of your coursework. You will get exposure to core marketing concepts such as consumer behavior, professional sales, and marketing research. Our program also emphasizes creative problem solving and communication skills and provides students exposure to analytics – all of which give our students an edge in the marketplace. The degree program offers students the opportunity to build key skills and provides several select elective course options that allow the student to learn core marketing knowledge and develop an area of expertise – which makes them a competitive and well-rounded candidate for the job market. This is your opportunity to start your career in marketing! Looking for more? Our enrollment coaches are standing by to assist you. Click here for more info! This is your life, plus college!
Many scholarship opportunities are available for online students! Our Online Student Scholarship gives first time, fully online students an opportunity for $500 towards their first semester. In addition, online students are eligible to apply for marketing scholarships to support applied learning experiences, like study abroad and internships. To get started with our Online Student Scholarship, or to view our list of available scholarships for which you may qualify, visit our Student Scholarship page now!
What can you do with a Marketing degree?
With a marketing degree, you can pursue careers in advertising, brand management, market research, digital marketing, and other roles focused on promoting products and services to target audiences.
We are here to help! Our enrollment coaches are standing by to help you take the next step.
We’ll call you soon! In the meantime, learn more about us from our blog or start your application.
GEC 01. Written Communication
Course | Credits |
---|---|
Composition One
|
3 hrs. |
Composition Two
|
3 hrs. |
GEC 02. Natural Science
Select 2 courses with labs:
Course | Credits |
---|---|
Biology and Society
*
|
3 hrs. |
Principles of Biological Science
*
|
3 hrs. |
Chemistry and Our Environment
*
|
3 hrs. |
General Chemistry I
*
|
3 hrs. |
General Physics I
*
|
3 hrs. |
General Physics II
*
|
3 hrs. |
GEC 03. Humanities
Course | Credits |
---|---|
World Literature
|
3 hrs. |
Select 2 courses, 1 History required:
Course | Credits |
---|---|
World Civilizations: Beginnings to 1500 C.E.
|
3 hrs. |
World Civilizations: 1500 C.E to present
|
3 hrs. |
Introduction to Philosophy
|
3 hrs. |
Ethics and Good Living
|
3 hrs. |
Comparative Religion
|
3 hrs. |
GEC 04. Aesthetic Values
Select 1 course:
Course | Credits |
---|---|
Art Appreciation
|
3 hrs. |
Dance Appreciation
|
3 hrs. |
The Enjoyment of Music
|
3 hrs. |
GEC 05. Social and Behavioral Sciences
Select 2 courses:
Course | Credits |
---|---|
The Human Experience: A Global Perspective
|
3 hrs. |
Concepts of Wellness
|
3 hrs. |
Basic Economics
|
3 hrs. |
World Geography: Dynamics of a Changing Earth
|
3 hrs. |
American Government
|
3 hrs. |
General Psychology
|
3 hrs. |
Understanding Society: Principles of Sociology
|
3 hrs. |
GEC 06. Mathematics
Select 1 course:
Course | Credits |
---|---|
Quantitative Reasoning
|
3 hrs. |
College Algebra
|
3 hrs. |
GEC 07. Writing-Intensive Requirement
Select 1 course:
Course | Credits |
---|---|
Technical Writing
|
3 hrs. |
Organizational Communication
|
3 hrs. |
Business Communication
|
3 hrs. |
GEC 08. Speaking-Intensive Requirement
Select 1 course:
Course | Credits |
---|---|
Public Speaking
|
3 hrs. |
GEC 09. Capstone Requirements (Major Area)
Course | Credits |
---|---|
Global Managerial Policy and Strategy
|
3 hrs. |
DEG 01. Major Area of Study Requirements
Course | Credits |
---|---|
Creative Marketing
|
3 hrs. |
Professional Selling
|
3 hrs. |
Consumer Behavior
|
3 hrs. |
Marketing Research
|
3 hrs. |
Marketing Management
|
3 hrs. |
Select 3 courses:
Course | Credits |
---|---|
Integrated Marketing Communications
|
3 hrs. |
Supply Chain Management
|
3 hrs. |
Business-to-Business Marketing
|
3 hrs. |
Advanced Professional Selling
|
3 hrs. |
Sales Management
|
3 hrs. |
Retail Management and Strategy
|
3 hrs. |
Services Marketing
|
3 hrs. |
Advanced Marketing Research
|
3 hrs. |
International Marketing
|
3 hrs. |
Retail Promotion
|
3 hrs. |
Digital Media Merchandising and Marketing
|
3 hrs. |
DEG 02. Additional Requirements
College of Business core classes:
Course | Credits |
---|---|
Introduction to Financial Accounting
|
3 hrs. |
Introduction to Managerial Accounting
|
3 hrs. |
The Legal Environment of Business
|
3 hrs. |
Applied Business Analytics
|
3 hrs. |
Business Analytics II
|
3 hrs. |
Principles of Macroeconomics
|
3 hrs. |
Principles of Microeconomics
|
3 hrs. |
Principles of Finance
|
3 hrs. |
Management for Organizations
|
3 hrs. |
Operations Management
|
3 hrs. |
Global Managerial Policy and Strategy (Capstone)
|
3 hrs. |
Management Information Systems
|
3 hrs. |
Principles of Marketing
|
3 hrs. |
Select any approved College of Business international course
|
3 hrs. |
Select 1 course:
Course | Credits |
---|---|
Business Analytics I
|
3 hrs. |
Introduction to Statistics for the Behavioral Sciences
|
3 hrs. |
Statistical Methods I
|
3 hrs. |
Elementary Statistics
|
3 hrs. |
Select 1 course:
Course | Credits |
---|---|
Business Analytics I
|
3 hrs. |
Introduction to Statistics for the Behavioral Sciences
|
3 hrs. |
Statistical Methods I
|
3 hrs. |
Elementary Statistics
|
3 hrs. |
Additional BSBA Requirements
Select 1 course:
Course | Credits |
---|---|
Technical Writing
|
3 hrs. |
Organizational Communication
|
3 hrs. |
Business Communication
|
3 hrs. |
Select 1 course:
Course | Credits |
---|---|
Business English
|
3 hrs. |
Computer Applications in Business Technology I
|
3 hrs. |
Advanced Grammar
|
3 hrs. |
Select 2 courses, MAT 102 required
Course | Credits |
---|---|
College Algebra
|
3 hrs. |
Brief Applied Calculus
|
3 hrs. |
Calculus for the Arts and Sciences
|
3 hrs. |
Approved higher-level MAT course
|
3 hrs. |
Additional Note
Please note that the above information is meant to be a guide and is not official. For further information regarding courses for this degree, see the University Bulletin. Please be aware that not all course choices listed in the University Bulletin are available online. However, sufficient online options are available to complete this degree.
Frequently Asked Questions
To get started with the application process, start here.
The Undergraduate Admissions website will provide information for the steps you’ll need to complete in order to be admitted to online Marketing degree program at Southern Miss.
To view pricing information for the online marketing degree, visit our pricing page. For financial aid information, view our financial aid page. For detailed tuition information, visit our business services page.
You should NOT be charged out-of-state fees, because the online classes are considered in-residence for the online Marketing degree.
You must enroll in at least 12 credit hours in order to have full-time status in the spring and fall semesters and at least 9 credit hours in order to have full-time status in the summer semester.
Admission Requirements
The following is required from all undergraduate applicants:
- Application for Undergraduate Admission
- $45 non-refundable application fee
- An official high school transcript for freshman (high school) applicants OR official transcripts from all institutions attended after high school for transfer applicants
- Submission of ACT or SAT scores for freshman (high school) applicants
- Documentation of two doses of measles, mumps and rubella (MMR) immunization. Upload a copy of your proof of immunization.
Students should be mindful of admission deadlines. For a full list of admission requirements, see the University Admission Policies.
QUESTIONS ABOUT THIS DEGREE?
Talk to one of our enrollment coaches today for more information.
QUESTIONS ABOUT THIS DEGREE?
Talk to one of our enrollment coaches today for more information.
Apply Now!